Our Values & Missions

MISSIONS & VALUES #1

Feature one

We Understand Trust.

The most important thing to us is your trust. If we were to recommend a product due to laziness or bias, you wouldn’t support our work. We understand that simply writing for this publication does not inherently make us trustworthy – instead, we seek to earn your trust by only recommending products that are worth the price and telling it as it is. The good, the bad, and the ugly.

MISSIONS & VALUES #2

Feature two

It’s Our Own Money.

We’ll only ever write about products/services that we would choose for ourselves and recommend to our closest friends and family. If we recommend you spend your hard-earned money on something, we take it as seriously as if our own money was on the line – and oftentimes, it is. To eliminate any biases, we personally buy 98%+ of the products/services we write about (except when it is unfeasible to do so).

MISSIONS & VALUES #3

Feature three

Weird But Delightful.

Discovering new products should feel like you’re scrolling through TikTok: sometimes weird, occasionally surprising, and almost always satisfying. We aim to elevate your daily life by eliminating the noise and focus on making your life more manageable, beautiful, and most importantly, fun. Above all, we will never take the time you spend with us for granted.

MISSIONS & VALUES #4

Feature four

Life as an Adventure.

We celebrate life as an adventure. This is exemplified most notably in two ways:

We’ll only write about a product if it’s irresistibly interesting, and shy away from those that thousands of other publications have covered. We strive to leave you with something valuable every time you finish reading, listening, or watching our work.
Look around: we do not, and will never, run any traditional ads. They’re ugly, pointless, and you’re too smart to be duped by them anyway. Instead, we make money by organizing paid in-person events, experiences, and communities.