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DISCOVER BY

MISSION 1

MISSION 2

MISSION 3

MISSION 4

Trust

We don’t expect you to trust us blindly just because we say you should. At Primary Goods, we strive to earn your trust by only endorsing products and brands we fully believe in. We want to provide you with the most amazing experiences, giving you honest recommendations that we ourselves would be delighted to discover.

Transparency

To us, this means two things.

We know that by recommending products, we’re also suggesting that you spend your own hard-earned money. That’s why we always carefully consider the cost-benefit relationship before we start a new article.

We’ll always be straightforward when we don’t like a product. We’re committed to giving you the good, the bad, and the ugly.

Time

Your time is valuable! That’s why we’re here – to cut through the noise of all the different options out there and provide you with the opportunity to create the most manageable, beautiful, and exciting life possible. Think of us as an efficient way to make choices about the products you invite into your life.

Fun

Fun. Discovering your new favorite thing shouldn’t feel like a chore – it should be an adventure! That’s why we only write about products that we find irresistibly interesting. We want the process of finding essential additions to your life to be fulfilling, too, which is why we put extra effort into making sure every piece of content we create is a pleasure to consume from beginning to end.

Our Values & Missions

01

MISSIONS & VALUES #1

Feature one

Trust

We don’t expect you to trust us blindly just because we say you should. At Primary Goods, we strive to earn your trust by only endorsing products and brands we fully believe in. We want to provide you with the most amazing experiences, giving you honest recommendations that we ourselves would be delighted to discover.

02

MISSIONS & VALUES #2

Feature two

Transparency

To us, this means two things.

  1. We know that by recommending products, we’re also suggesting that you spend your own hard-earned money. That’s why we always carefully consider the cost-benefit relationship before we start a new article. 
  2. We’ll always be straightforward when we don’t like a product. We’re committed to giving you the good, the bad, and the ugly. 
03

MISSIONS & VALUES #3

Feature three

Time

Your time is valuable! That’s why we’re here – to cut through the noise of all the different options out there and provide you with the opportunity to create the most manageable, beautiful, and exciting life possible. Think of us as an efficient way to make choices about the products you invite into your life. 

04

MISSIONS & VALUES #4

Feature four

Fun

Fun. Discovering your new favorite thing shouldn’t feel like a chore – it should be an adventure! That’s why we only write about products that we find irresistibly interesting. We want the process of finding essential additions to your life to be fulfilling, too, which is why we put extra effort into making sure every piece of content we create is a pleasure to consume from beginning to end.

Get early access to exclusive deals, editors' picks, and new launches.
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