Our mission is simple: to inform and inspire.

Welcome to our curated collection of the best brands, products, and lifestyle experiences.We did the research, so you can reap the benefits – new ways to live better, easier, and more joyfully. Our goal is to be an evolving, growing library of modern culture and wellness.

Only earnest, enthusiastic recommendations live here – we 100% stand by everything we write about. Whether you’re searching for the perfect moisturizer for your sensitive skin, the softest sheets in your budget, or the safest (and chicest) non-stick pans, we’re here to help. Nothing inspires us more than knowing we’re supporting your personal journey – with some fun along the way.

Relentlessly curious, always learning, thoroughly honest. Bring your questions to Primary Goods.

We Believe

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Trustworthy Reviews

We make sure what we’re recommending is worth it and share the whole experience – good, bad, and ugly.

2

Authority

We’ve got our fingers on the pulse of what’s hot, always on the lookout for the newest and latest, and we can’t wait to share it with you.

3

Positivity

We want to elevate your day-to-day so that you can create a life that is more manageable, beautiful, and fun.

4

Research

The basis of every piece of content we publish is research – we spend the time, effort, and resources so you don’t have to.

5

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Positive Impact

We focus on brands and products that make a positive impact – whether through sustainability, diversity and inclusion, or accessibility.

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