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Show the New Mom in Your Life Some Love

January 24, 2024
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When it comes to babies, it’s easy to get caught up in the cuteness… or the chaos of the intense care required for the little ones. But this so often leads to the new mothers not receiving the support they need. I watched this firsthand with my best friend – as she navigated the terrifying unknowns of new motherhood, everyone around her seemed far more focused on the baby. And, of course, the babies should receive attention and love. But mothers are just as important!

I am not a mother myself, but seeing a close friend struggle compelled me to do some research for her. She, of course, insisted that I didn’t need to do that for her. I insisted that her free time was better spent sleeping, or practicing self-care, or maybe just sitting down for a spell.

Initially, my searching was simply for adequate postpartum care. Balms, creams, bath salts – anything to provide some nurturing. 

And then I found Lansinoh. Read on for a deep dive into what makes this company such a godsend for new moms. 

TL;DR: Lansinoh is a one-stop shop for everything new mothers need – from essential products to lifesaving resources and support.

Lansin-oh, baby!

Lansinoh is a company dedicated to mothers. Founded in 1984, they provide products, resources, and education that are critical to support moms. Born out of the need for more breastfeeding support, they now promote care throughout the entire journey – from pregnancy to postpartum.

During such an overwhelming time, a streamlined hub of everything a new mother is looking for is a huge gift. No need to fuss, pore over mixed reviews, feel lost looking for real answers to intimate questions. Precious time and energy can be reserved for what’s really important – navigating this incredible new chapter of life.

No More Frantic Googling

Lansinoh understands just how important education is for new moms – who might be trying to Google everything from “How long should I heat up my baby formula?” to “What will my first post-birth poop feel like?”. Their website is a treasure trove of resources for before, during, and after you have your baby: candid blogs, tips on breastfeeding, and how to use each otheir products to their fullest. 

If you’re more of a phone person, they also have a free app called The Lansinoh Baby App 2.0 that helps track feedings, diaper changes, and sleep patterns – plus a breastfeeding timer and reminders for when to switch sides.

Even More Reasons to Trust Lansinoh

If you’re going to put your health and sanity – and your baby’s – in a company’s hands, you want to make sure those hands know what they’re doing. I personally felt very protective over my friend as I watched her navigate the postpartum journey, and I feel for all the new moms out there. 

Let’s break down how Lansinoh stacks up in the following categories…


The brand is committed to safety for both mother and baby. All of their products are made with high-quality materials and free from harmful chemicals like BPA and phthalates. And as a bonus, their Soothies® Cooling Gel Pads are vegan!


With a special focus on breastfeeding, products from Lansinoh are designed to bring comfort to mothers. Whether it’s their Breast Pumps with soft silicone cushions that conform perfectly to the breast, super-absorbent Nursing Pads, or their OG all-natural Lanolin Nipple Cream, you know you’re getting the care you deserve.


Their products are always going through upgrades, making your life easier – and who doesn’t want that? They just dropped their all-new Smartpump 3.0 Rechargeable Breast Pump, a cordless wonder that features three different flange sizes, Bluetooth connectivity for the most accurate monitoring, and adjustable settings (pumping styles, 2-phase technology, and suction levels) so you can maximize milk flow.


Regardless of their interest in the products, mothers can still use Lansinoh as a support resource. Their live chat can aid with questions or concerns about breastfeeding – or, you can sign up to join the Lansinoh Moms’ Insider Group, where you can provide insights and feedback on your experiences, have a direct impact on future Lansinoh products and programs, and get access to exclusive promotions

This network is perhaps one of the most crucial resources Lansinoh provides. New mothers need to know they are not alone. Any topic, from taboo to mundane, can be shared, and other mothers can provide wisdom or solidarity. Because I’m not a mother, I can’t provide this kind of support to my best friend – I do not know how to fix diaper rash, or the best way to clip an infant’s nails, or how to stop her daughter from chewing up her nipple. But other people experiencing the same thing can – and she deserves that kind of connection. 

Molly Petersen, Certified Lactation Counselor

Expert Breastfeeding Advice

Beyond the support system of fellow new moms, Lansinoh offers an “Ask The Expert” service – completely free of charge. You can direct any questions or concerns about breastfeeding to Molly Petersen, a Certified Lactation Counselor working in partnership with Lansinoh. Breastfeeding is not as straightforward as we’re all led to believe, and everyone’s experience is different, so having this wealth of information at your fingertips is a game-changer.


One of Lansinoh’s mission statements is “Our commitment to mothers includes Mother Nature.” Lansinoh uses eco-friendly materials in their products, such as recycled paper and biodegradable plastic, and even feature their climate-neutral products proudly. Their sustainability commitments are listed plainly on their site, highlighting their commitment to science and how they support the United Nations Sustainable Development Goals. Partnering with organizations such as the United States Breastfeeding Committee and the International Lactation Consultant Association also emphasizes their dedication to a better future.

Postpartum Essentials We Recommend

  • Postpartum Wash Bottle: A portable bottle with a perfectly angled spout to reach all those hard-to-access areas for gentle cleansing.
  • Hot & Cold Postpartum Therapy Packs: These reusable pads fit perfectly in your underwear and can be used hot or cold to provide essential relief.
  • Pain Relief Spray with 4% Lidocaine: Tested by both dermatologists and gynecologists, this spray combines Lidocaine and herbal ingredients to soothe.
  • Sitz Bath Salts: Fast-dissolving salts make it easy to calm down, and its minerals and herbal ingredients keep everything natural.

The Round-Up

Lansinoh’s message of “Stand with the mothers” says it all. Whether you’re a new mother or know one, this company is one worth supporting. Not only do they provide invaluable products to soothe moms through pregnancy and postpartum; they offer crucial information and guidance in exciting yet vulnerable times. And, they’re available at both Target and Walmart – so no excuse to not check them out!

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