Subscribe to Primary Goods

Get early access to exclusive deals, editors' picks and new launches.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


I Kicked My Coffee Addiction with MUD\WTR

May 8, 2023

Coffee was ruining my life. 

Dramatic, but that’s how it felt as I slogged through groggy morning after groggy morning, reaching for coffee in hopes that this time it would save me. “This time,” I’d say to myself as I poured another cup, “I’ll feel insanely productive and energized all day, and I will not – I repeat, will NOT – crash.” 

But instead of “insanely productive,” I generally just felt insane. A brief, glorious high – almost manic – would precede a deep energy drop, profound levels of brain fog, and a jaw that ached from clenching it for hours on end. And of course, my sleep was seriously screwy. Why was I locked into this vicious, repetitive caffeine cycle? Why are any of us still stuck on coffee? Well: 

  1. Coffee tastes good. It just does! And with a generous splash of oat milk and a dash of stevia? Oh, baby. That’s a delicious beverage. 
  2. We crave ritual. The morning routine of coffee-making can feel sacred – both intensely individual and universal, something we as a society have been doing for generations. 
  3. Lest we forget, coffee is literally an addictive substance! 

I knew I deserved to feel better, but I just could not kick my dependency. Then, one random Tuesday, my coworker mentioned he had a new favorite coffee alternative: an adaptogenic beverage called “:rise” by MUD\WTR. He swore his energy levels, sleep, and overall well-being had improved since drinking this blend of functional adaptogenic mushrooms.

I was, let’s just say, trepidatious about replacing coffee (the devil I knew) with something that had the word “mud” in it. But I decided to roll the dice, ordered the Morning Ritual Starter Kit – did I mention I love a ritual? – and ventured into a world of sustained, mellow, jitter-free energy.

Credit: MUD\WTR

Muddying the Waters

As I waited for my MUD kit to arrive (not long – shipping was surprisingly fast), I educated myself on the ingredients. “What is in the evocatively titled :rise blend?” you ask. Here are some highlights, with notes:

  • Masala Chai – yum
  • Cacao – also yum
  • Turmeric – famously anti-inflammatory
  • Cinnamon – always welcome
  • Sea salt – makes everything better
  • A blend of functional, adaptogenic mushrooms including… 
  • Reishi - for sustained calm + relaxation
  • Chaga - boosts immunity
  • Lion’s Mane - promotes focus + productivity
  • Cordyceps - okay, after watching The Last Of Us, I had a knee-jerk aversion to cordyceps (if you know, you know), but that was something I had to get over – this superfood, which is known to fight inflammation, boost heart health, and even protect against some cancers, truly comes in peace. 

I’d intentionally chosen the Starter Kit over a straight-up tin of :rise (30-day or 90-day supply) mainly because I wanted to dip my toe in and get a lay of the land (hello, mixed metaphors). I was a bit worried about the low caffeine dose (a serving of :rise contains ~35 mg, compared to 90-100 mg in a cup of coffee). Wouldn’t I experience withdrawals? Would I even stay awake? 

I decided to push through my uncertainties in the name of Bravery, telling myself that everything worth doing is a little uncomfortable and that I could handle it. 

Ding-dong! My package from MUD was here – time to welcome my new morning ritual.

Credit: MUD\WTR

First – and Second – Impressions

7:30am. My body was tired, craving that familiar hit of sweet, sweet coffee – but I resisted. I was a New Woman now, embracing change. With my starter kit open and ready, I followed the instructions: scooping a tablespoon of the brown powder into a mug, adding hot water, and finishing with oat milk and stevia – my standard morning coffee with a twist. 

I took a sip. “Funky” is the first word that came to mind. I’d been expecting a more traditional chai taste – sweeter, more notes of vanilla maybe? – so this was an adjustment. It wasn’t bad, though, and as I continued to drink it, I appreciated the layered earthiness. It was interesting. 

I finished the cup and went about my workday. And then something weird happened. Or, rather, didn’t happen.

Around 11am, when I usually reach for my second cup of coffee, I found that I wasn’t craving caffeine – surprising, considering I’d only consumed about ⅓ of my normal morning caffeine. My energy levels were actually solid. I figured this was a fluke, but committed to waking up the next day and trying it all over again. 

Spoiler: it wasn’t a fluke. On Day 2, I drank my little cup of MUD – this time enjoying the flavor more, finding it reminiscent of Mexican hot chocolate. It was growing on me. And the knowledge that I was doing something nice for my body and brain motivated me to keep going. 

Credit: MUD\WTR

Better Mood, Deeper Sleep

Everything clicked in on Day 3. The night before – for the first time in years (???) – I’d gotten a good night’s sleep. My thoughts weren’t racing anxiously as I laid my head on my pillow. I hadn’t tossed and turned. I woke up genuinely well-rested. 

This was… jarring. I was so used to feeling exhausted, then hopped up on coffee, then completely depleted, then sleepless, then exhausted – lather, rise, repeat. MUD had somehow broken a years-long cycle.

I also always identified heavily as an anxious person – but it turned out my caffeine intake was a key contributor. :rise gave me a nice boost while keeping my heart rate at a manageable pace. Prior to MUD, I was not only dependent on coffee, but also on the stress and adrenaline that came with it. I couldn’t imagine the absence of this constant “fight or flight” mode. 

But I had to admit, I was starting to actually feel… good. My stress levels were down, my mood had improved, and I was able to be productive at work for long stretches without serious spikes and dips in my energy. And my jaw muscles? Relaxed as heck, thank you very much.

Credit: MUD\WTR

The Verdict? 

A few days before finishing my tin of :rise, I went ahead and ordered the 90-day pack. Suffice it to say, I was hooked – and not in a dangerous, chemically-dependent way, a la coffee. I had made the switch to a better morning ritual and was feeling justifiably proud of myself. And that? Is a substance you can’t French-press :) 

To my fellow coffee addicts curious about another way of life, I would highly recommend taking the MUD journey. You’ll be getting more sustained, stable energy, along with a host of adaptogenic benefits that coffee simply can’t provide. MUD will have you feeling like the best version of yourself – or, as the product page promises – you, but superhuman. 


No items found.



No items found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get early access to exclusive deals, editors' picks, and new launches.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© Primary Goods. All rights reserved. Read our Privacy Policy and Terms and Conditions.