Subscribe to Primary Goods

Get early access to exclusive deals, editors' picks and new launches.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


How to Turn the Court into a Catwalk

February 9, 2024
At Primary Goods, we have an independent selection process & only review what we fully endorse. If you buy a product via our links, we may earn a commission.

In the ever-evolving world of fashion, the lines between athletic wear and high fashion are increasingly blurring, giving rise to a new aesthetic that’s winning the style game: Tenniscore. This fresh trend, inspired by the classic, preppy looks of tennis attire, is serving up more than just style points; it's creating an entirely new way of dressing that’s both sophisticated and sporty.

The Official Tenniscore Timeline

Origins: Tenniscore finds its roots in the traditional, crisp whites and pleated skirts synonymous with the sport of tennis. Historically, tennis outfits have been designed for ease of movement, marrying functionality with a certain elegance. It's this blend of athletic practicality and timeless style that has caught the eye of fashion enthusiasts and designers alike.

Key elements: At its heart, Tenniscore celebrates clean lines, a predominantly white palette, and a nod to vintage athletic wear. Key pieces include polo shirts, pleated mini skirts, cable knit vests, and classic tennis shoes. Accessories like sweatbands, visors, and oversized sunglasses play up the retro vibe, while modern interpretations incorporate pastel hues and unexpected textures to keep the look fresh and contemporary.

High fashion: High-end designers have enthusiastically embraced Tenniscore, infusing their collections with tennis-inspired pieces that blur the boundaries between sportswear and luxury fashion. Brands known for their preppy aesthetic have found particular affinity with the trend, but even those with a more avant-garde approach are incorporating Tenniscore elements into their designs, showcasing the versatility and widespread appeal of the aesthetic.

Gaining popularity: The rise of Tenniscore can be attributed to several factors, not least the growing desire for comfort and functionality in everyday wear. The trend also taps into a nostalgia for simpler times, evoking a sense of youthful exuberance and timeless elegance. Moreover, as people seek a more active and health-conscious lifestyle, fashion that fits both the gym and the street holds undeniable appeal.

Beyond fashion: The influence of Tenniscore extends beyond clothing, impacting lifestyle and home decor. From tennis-themed parties to interiors that echo the clean, preppy vibe of the trend, it's clear that Tenniscore is more than just a fashion statement; it's a cultural movement that celebrates a love for the game and the lifestyle that goes with it.

Living for Athleisure

Tenniscore is not just a fleeting fashion trend; it's a testament to the enduring appeal of tennis attire and its ability to transcend the boundaries of sportswear. With its blend of functionality, elegance, and a touch of nostalgia, Tenniscore is setting the pace for a new way of dressing that's both stylish and practical. As the worlds of fashion, lifestyle, and sport continue to converge, Tenniscore is poised to remain a front-runner in the style stakes, proving that sometimes, the most enduring trends are those that are able to bridge the gap between past and present, leisure and luxury.

No items found.



No items found.
No items found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get early access to exclusive deals, editors' picks, and new launches.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© Primary Goods. All rights reserved. Read our Privacy Policy and Terms and Conditions.