Since the earliest days of the corset, shapewear has been associated with discomfort, restriction, and even pain. The concept of squeezing oneself into a garment that is meant to slim and contour the body has always been seen as a (debatably) necessary evil. However, Honeylove, a Los Angeles-based company, has finally cracked the code and created shapewear that is both functional and extremely comfortable. (We’ll wait for you to pick your jaw up off the floor.)
Honeylove was founded in 2018 by Betsie Larkin, a singer and entrepreneur who struggled to find shapewear she felt comfortable wearing on stage. Larkin had tried every brand out there, but found that they were either too tight, too hot, or simply unflattering. She decided to take matters into her own hands and create a line of shapewear she would actually want to wear.
After two years of research and development, Honeylove launched its first product in 2020: The Sculptwear Tank. This tank top, made from a proprietary blend of nylon and spandex, promised to smooth and contour the body without the discomfort of traditional shapewear. The tank top featured adjustable straps, a low neckline, and a built-in bra, making it a versatile and comfortable piece of clothing.
The response to the Sculptwear Tank was overwhelmingly positive. Customers raved about its comfort, breathability, and effectiveness in slimming and shaping the body. Honeylove quickly expanded its line to include leggings, shorts, bodysuits, and even a men's line.
So, what sets Honeylove apart from other shapewear brands? Firstly, the company uses a unique blend of materials that is both stretchy and supportive, without feeling restrictive. Secondly, Honeylove focuses on creating pieces that are stylish and versatile, rather than purely functional. Their products come in a range of colors and styles, and can be worn as standalone pieces or layered under clothing.
Finally, Honeylove is committed to promoting body positivity and inclusivity. The company offers sizes ranging from XS to 4XL, and features models of all shapes and sizes on its website and social media channels. They also donate a portion of their profits to organizations that promote body positivity and support for marginalized communities.
The bottom line? (No pun intended.) Honeylove has finally created comfortable shapewear that you'll want to wear. With a focus on comfort, style, and inclusivity, this Los Angeles-based company is changing the way we think about shapewear. Whether you're looking for a tank top to wear to the gym or a bodysuit for a night out, Honeylove has you covered.